{"id":4819,"date":"2023-04-21T12:36:00","date_gmt":"2023-04-21T17:36:00","guid":{"rendered":"https:\/\/one-man-studio.com\/redes-sociales-como-estrategia-de-atencion-al-cliente\/"},"modified":"2023-12-26T06:59:18","modified_gmt":"2023-12-26T11:59:18","slug":"redes-sociales-como-estrategia-de-atencion-al-cliente","status":"publish","type":"post","link":"https:\/\/one-man-studio.com\/en\/redes-sociales-como-estrategia-de-atencion-al-cliente\/","title":{"rendered":"Social Networks as a Customer Service Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4819\" class=\"elementor elementor-4819 elementor-1443\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d83edb e-flex e-con-boxed e-con e-parent\" data-id=\"8d83edb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9324203 elementor-widget elementor-widget-text-editor\" data-id=\"9324203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social networks as a customer service strategy are a channel that is not only necessary but essential.<\/strong><\/p><p>Many of our clients are part of a social network and if we are on the right path, our company is also part of that network.\u00a0Whether with Facebook, Google +, Twitter, Instagram or something similar, it is not enough to get a \u201cLike\u201d or share our content (this can lead to getting new followers, but how do we serve our existing customers?), it is important be part of these channels not only to seek \u201cengagement\u201d and promotion;\u00a0The direct relationship with those who are already our clients is the most valuable.<\/p><p>They will support you with opinions on how it is possible to improve the service, and due to their level of interaction with your brand or product, it becomes an essential channel that you should not overlook.<\/p><p><strong>To begin with, we must focus on developing a well-structured and defined customer service strategy.<\/strong><\/p><p>Let us remember that social networks are a communication tool between customers and brands.\u00a0Customers demand to be served and expect it to be served quickly;\u00a0It is no longer enough to answer some questions on Facebook, it is important to consider the following points to develop your strategy:<\/p><ol><li>Who are your clients and what social networks are they present on.\u00a0A doctor&#8217;s office on Pinterest may not be the best option.<\/li><li>Brand personality: Define with your team and leave clear guidelines on how to speak to the client, what tone to use, generate a manual of frequently asked questions and answers, etc.<\/li><li>Define the team involved: if you have a vertical system for the customer service team of several people, it is important to define a hierarchy in solving problems for the user.<\/li><li>Emergency manual.\u00a0Prevented company is worth a thousand.\u00a0If we can anticipate a situation in which we can offer the customer a quick solution to their problem, we will have happy customers.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Redes Sociales como estrategia de atenci\u00f3n al cliente\t<\/p>\n","protected":false},"author":1,"featured_media":4374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259,272,274,275,273],"tags":[276,280,293,278,279,277],"class_list":["post-4819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-en","category-marketing-in-social-networks","category-social-ads-en","category-social-media-en","category-social-networks","tag-content-for-social-networks","tag-publicidad-en-redes-sociales-en","tag-social-ads-en","tag-social-media-management","tag-social-media-marketing","tag-social-media-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Networks as a Customer Service Strategy -<\/title>\n<meta name=\"description\" content=\"Redes Sociales como estrategia de atenci\u00f3n al cliente. 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