We definitely consider the results obtained from a Google Ads campaign as the best method on the Internet to reach the target market.

At One Man Studio we carry out these campaigns monthly by product or service.

But what is Google Ads?

It is an online advertising campaign and is made up of a group of carefully structured ads (after analysis) that aim to bring potential buyers to a website. For this reason it is possible to considerably increase the sales of any product or service. With Google Adwords it is possible to obtain an excellent return on investment and an important characteristic is that the results are measurable through Google Analytics.

The Google Ads advertising strategy is based on the selection and analysis of the most relevant keywords, which, when the user enters them in the search engine, will make the ad appear as part of the first search results. With this fact, your brand becomes one of the first options to be chosen by the target audience.

The price of these words is set through an “auction” system, in which the most searched words will always be those with the highest cost. For this reason, a fundamental element in the strategic management of Google Ads is the intelligent selection of keywords that best describe the product/service that is being offered.

Advertising on the Google platform is more effective, economical and above all profitable compared to traditional media (television, radio, billboards or print media.

The campaigns we develop at One Man Studio are not subject to forced deadlines and in addition, we have all the data/results information about your campaigns through monthly reports or periodic statistical analysis.

A Google Adwords campaign has 3 components.

1) Campaign design.

1. Keyword analysis for a product/service.
2. Selection of landing page(s).
3. Selection of phrases that will activate ads on Google.
4. Creation of advertisements for the product/service.
5. Segmentation of the campaign at a geographic level.
6. Ad scheduling for the most convenient days and times.
7. Auction setting for ad serving on smartphones.
8. Graphic design, exclusive for display campaigns.
9. Launch of the campaign.

2) Analysis for monthly investment budget allocation.

1. Mainly the following aspects are taken into account:
2. Number of cities/states in which you wish to have a presence.
3. Population density over selected cities/states
4. Impacts on specific schedules.
5. Number of advertising campaigns to launch.

3) Monthly maintenance. Advertising campaign optimization:

• Monthly budget allocation for a campaign.
• Analysis of the results of a campaign.
• Track phrases that activate ads on Google.
• Inclusion of negative words in the campaign.
• Auction optimization by search term.
• Auction optimization by location.
• Auction optimization by day of the week.
• Optimization of auctions by time of day.
• Auction optimization by device.
• Monthly automated report with results.

It should be taken into account that a Google Adwords advertising campaign must be developed by experts in Digital Marketing and online sales.