We know how important SEO is for the content of a web page, that is why we share a few tips that will help improve online positioning.

SEO ensures that search engines know what each site is about, and displays useful content for users.

When a website is positioned in the first search results, it not only obtains more traffic, but also achieves greater consumer trust. On the other hand, without SEO optimization many web pages remain invisible to search engines and it is very possible that if no one manages to link to your content, then they choose to ignore your site.

Although search engines are becoming more sophisticated, there are factors of a web page that they still cannot identify or understand in the same way that a person does; Human beings have the total capacity to discover, analyze, react, comment and share.

It all adds up, a website with the perfect SEO structure must be complemented by promotion and marketing whether online or not.

Tips for SEO.

• As for SEO, it is a constant work, it is always possible to optimize more and every day there will be new parameters to gain greater advantage.
• Define and implement keywords. One of the best ways to optimize a website is to ensure that keywords are part of the titles, text and meta descriptions in a natural and strategic way and without falling into abuse. The more specific your keywords are, the better your chances of ranking and standing out from the competition.
• ALT elements and attributes must be descriptive and precise.
• Generate descriptive and friendly URLs. Even for the interior pages of the main site. No matter how good content or keywords you use, if the URLs are poorly indexed, they will not be readable.
• Add new content in text, images or video on a regular basis, through a blog, catalog, gallery or portfolio, for example.
• Valuable text that could make up a banner, video, or Flash visuals is not readable by search engines. You must ensure that quality content is presented in the code structure of the web page, not as part of some visual element.
• Try to communicate in a common language, with the words most used by the target audience, avoiding far-fetched or overly technical contexts.
• Avoid issuing mixed contextual messages. For example, in the title of a Blog article it said: “The best coffee in Chiapas.” The message was published by a hotel in Canada to inform its guests that its cafeteria has that Mexican product. However, these messages send confusing signals to search engines.
• By using tools from Google or SEO-browser.com, for example, you can investigate which content elements are most common and indexable for search engines.

The topic regarding SEO is very extensive and specialized, without a doubt these basic tips will be very useful.

At One Man Studio we make digital solutions optimized for SEO.