The importance and characteristics of a Web Page that is well developed and optimized will justify the efforts and investment.

Your business is on the move and the day is coming when you can finally join the digital world with a website, whether for one of the following reasons:

• Efficiently promote your product or service and increase outreach opportunities with customers.
• Geographically, to cover greater territory.
• For increasing sales opportunities.
• Because it is more efficient than having a physical establishment.
• simply so as not to fall behind your competition.

Whatever the reason, you must be very clear about it and be aware of the style of digital solution you need and request a development according to your requirements.

Websites are the digital representation of your business to the world; It has the same importance and implies the same attention as any physical establishment.

Pay attention, if you are considering joining the digital world, you should take these basic aspects into account:

• Company with which you will contract your hosting, domain and server.
• Make sure you work with expert developers and review their portfolio of previous projects.
• That your website is developed with responsive design.
• You must have the Analytics tool (metrics)
• Have indexed URLs that your page requires
• Social media icons to share your site information.
• Clarity, structure and coherence in the content.
• Quality content.
• Images of appropriate size and resolution for the Internet.
• Attractive and distinctive design.
• Clear description of the line of business, products/services.
• Contact area, company and/or personal data visible.
• Presence on Google Places.
• SEO (Search Engine Optimization)
• Digital marketing strategies.
• Be a digital representation of the corporate image, personality, institutional values ​​and ideology of the business.
• And above all, the site must be friendly and intuitive for the public.

Your business is very serious business

Sometimes it happens that because you do not have the necessary knowledge about the investment for web development and want to “save”, you opt for very low-cost options that definitely lack adequate optimization for organic positioning (SEO). There are also some companies that give away very basic web pages that can be designed by yourself in pre-designed templates that will never represent the objectives you had planned.

CAREFUL!

Under these circumstances and before starting a project, you should make sure to work with professionals in the field; The design and programming of a professional website requires specialization in both web programming and design, experience, implementation of current tools, following trends and respecting the standards established by Internet search engines.