The big day arrives and a brand is born, that important “baby” that must be encouraged so that it can develop and grow, but above all, it must be ensured that it bears the expected fruits or even more.

This precious brand will require great efforts and reinforcements throughout its lifespan, and when we talk about the subject I want to be very precise about it since we cannot lose sight of any aspect:

• Human efforts and reinforcements
• Investment efforts and reinforcements
• Advertising efforts and reinforcements
• Efforts and technological reinforcements
• Renewal efforts and reinforcements
• Communication efforts and reinforcements
• Comprehensive improvement efforts and reinforcements
• Efforts and reinforcements upon efforts and reinforcements

Focusing more on the efforts and reinforcements of digital advertising, I have come across the constant doubt about how and where to allocate them in an effective way. Nowadays there are so many ways to advertise that confusion becomes inevitable for most applicants and that is why at One Man Studio we must first understand what the brand represents; In this way and through analysis it is possible to determine the digital strategies to carry out to advertise “the baby”.

It is very important not to fall into a too minimalist scenario, the advertising methods complement each other, and it is only a matter of creating the ideal mix of those channels that effectively promote the promotion of the product/service and dispensing with those that we consider will have the less impact. This way we will be able to concentrate ALL the energy in efficient methods.

With this I intend to communicate that it is not necessary to put aside traditional advertising methods for digital ones or vice versa. All efforts/reinforcements add value to our advertising campaign, it is just a matter of finding the most appropriate ones so that “the baby” reaches the eyes, ears and hands of the target market.

A simple example is the case of a doctor: who makes the effort to distribute printed brochures and promotional flyers, and also publishes the same information in the news and promotions blog on his website and on his social networks. Likewise, he decided to invest in an Adwords campaign to promote himself and acquired advertising space in a renowned medical directory.

Forget about putting all your eggs in one basket, at One Man Studio we will find the winning strategy of efforts and reinforcements so that “the baby” bears fruit as quickly as possible. Contact us